I don’t know – looks a bit Banksy, a bit too tricksy, a bit too American?
Still – onwards and upwards, or Allons-y! (as the Doctor would say)
I’m sure it will grow on me. (and 24 hours on, it is)
STOP PRESS: When I showed the logo to my nine-year-old son Izaak, his response was somewhat more enthusiastic than mine.
“Wow! That’s brilliant!” he screamed after seeing the video, thereby proving Steven Moffat right when he said children will go mad over it.
What do you think?